MARCEL ROCHAS CREATED A UNIQUE VISION OF FEMININITY. A STYLE OF FEMININITY THAT IS COMFORTABLE, NICE TO WEAR, BUT ALSO SUMPTUOUS TO LOOK AT. AND ALWAYS, THE ESSENTIAL VALUES OF THE MAISON: A BOLD SPIRIT, JOIE DE VIVRE AND ELEGANCE. WITH FEMME, CREATED IN 1945 AND DEDICATED TO HIS THIRD WIFE HÉLÈNE, THIS FRAGRANCE MARKED THE BEGINNING OF A LOVE STORY BETWEEN THE MAISON AND PERFUME.