PIERRE BALMAIN OPENED HIS QUINTESSENTIALLY PARISIAN COUTURE HOUSE IN 1945, CREATING AN AESTHETIC THAT BECAME SYNONYMOUS WITH EASY SOPHISTICATION AND SIMPLE ELEGANCE. CURRENT CREATIVE DIRECTOR OLIVIER ROUSTEING, APPOINTED IN 2011, APPROACHES THE HOUSE’S MENSWEAR WITH A GLOBAL, MILLENNIAL OUTLOOK. HIS PROPOSAL FOR A MODERN MEN’S WARDROBE TAKES IN SHARPLY TAILORED BLAZERS, BIKER JEANS AND CARGO PANTS, LEATHER MOTORCYCLE JACKETS, LOUNGEWEAR, AND GRAPHIC KNITS: A MIX OF STREETWEAR AND SUITING THAT EVOKES A RELAXED ATTITUDE OF CONTEMPORARY REFINEMENT.